7 key trends for summer 2024

Trends that can be easily adapted to completely different style vectors

The new season is upon us, so it's time to plan your summer wardrobes that will 100% match your needs and lifestyle. Now is the best time to choose the most fashionable looks for your favorite time of year. And of course, where can we go without trends and tendencies? In fact, the transition from spring to summer is not a big challenge for our wardrobe, but it also needs attention. We're ready to make it easier for you and guide you through the wide variety of trends for the upcoming season.

Sheer whites

Transparent textures have become a big trend in 2024. From sheer organza blouses to airy chiffon dresses, these fabrics allow the skin to breathe and will become a definite summer favorite of fashionistas. Stylists unanimously say that dynamic transparent materials are the perfect solution for high combinatorics in the look. We combine them with denim, leather, knitwear and even elegant tweed.

Softened sorbet

If last season all fashionistas actively chose pure and rather bright colors, this summer muted shades will be especially popular, reminiscent of chilled ice cream from the summer menu. Just look at the collections of Phillip Lim, Acne Studios and Adeam, where the color palette is based on fresh mint, butter yellow and romantic lavender.

Drapery

After a few seasons of bohemian chic replacing romantic trends, new times have come - the return of the dreamy and goddess-inspired drapery trend. We saw flowing pleated dresses and sets in a sexy way at the Alberta Ferretti show. And how can we forget the asymmetrical and deconstructive performance of the Atlein brand? There is only one stylistic recommendation here: to convey this feminine and bohemian mood, but adapt it to everyday life, it is enough to mix trends with fundamental wardrobe items. They will add that necessary ethereal feeling without looking too “costumed”.

Short shorts

If you're an avid fashionista and flip through the trend reviews on our website, you won't be surprised to see another summer trend that has de facto migrated to us from the spring season. We're talking about micro-shorts and “every day pants”. And if you do decide to experiment with a trend that has already settled in the wardrobes of Kendall Jenner and Beyoncé, then I advise you to start this acquaintance a little more carefully. To be more precise, style microshorts with knee-high shoes, as Alexander McQueen did. This technique will help to minimize the amount of exposed body and give you the opportunity to experiment with the look.

Blue aesthetics

The fashion community first heard about the blue shade after watching the 1947 New Look spring-summer collection by Dior, which included blue dresses with large A-line skirts and voluminous sleeves that have become iconic in the fashion world. This season, the blue color walked the catwalks in dozens of collections, including the Chanel Resort 2025 show.

Feathered chic

Nostalgia for the 90s can be traced both in clothes and movies. That's why it seems that Baz Luhrmann's Romeo + Juliet, which combines angelic wings and medieval armor, has become a source of inspiration for many couturiers. This summer season, feathers will be relevant both in light delicate shades and in bright saturated colors that attract attention and add a touch of drama to the images.

From head to toe

The formats of sets and outfits have bypassed all the boundaries of stylistic rules. If last season we played with textures, halftones and different sizes of prints, this season designers suggest dressing in one print or color from head to toe (or, as they say in English, from head to toe). Someone will exclaim “not interesting!”, but we will say “oh, how convenient!”. After all, this trend only requires a change of shoes and accessories, and you always have something to wear in a hurry.